Orange - Super Pouvoirs

Client

  • Orange

Year

  • 2014

Agency

  • Publicis Shopper

Production

  • AC3 Studio
  • Highlab

Category

  • Interactive Installation
  • Motion Design
  • Light Design

Orange - Super Pouvoirs

AC3 STUDIO & HIGHLAB present : LE MAGASIN DES SUPER POUVOIRS

A concept of Christmas window displays combining technology and creativity, a playful and interactive invitation to experience the Orange universe.

An ambitious project mixing electronics (interactivity), motion design (visual content), LED performance, and tailor-made motors.

Over 40 days, we recorded more than 125 000 unique interactions on the 10 windows displayed throughout France, with 55 000 on the Champs-Elysées (Paris) only!

Locations : Paris (Avenue des Champs Elysées, Place de la Madeleine), Lille, Strasbourg, Marseille, Lyon, Toulouse.

Credits

Client

  • Orange

Year

2014

Agency

  • Publicis Shopper

Production

  • AC3 Studio
  • Highlab

Executive Producer

Benoit KLAJN (HIGHLAB)

Interactive, electronics and visual production

AC3 STUDIO

Lead Developper

Felix ARGUILLERE

Technical Direction

Vincent COUTELIN

Creative Direction

Benjamin CHASSAGNE, Thomas RODA, Matthieu AUZOU

Interactive support

Interface Z including Jean-Remy PEROT

Set up

Felix ARGUILLERE, Max COISNE, Victor BREITENBACH, Roman de VILLENEUVE

Construction

Ateliers ELBA

Technical Supplier (Video)

TAV

Automation

Phill KELLER, Didier et Patrick WARIN

Shooting & Editing

Pascal MONTARY & Adrien LACHAPPELLE

Maria Reve