Cartier - Time Unlimited

Client

  • Cartier

Year

  • 2022

Agency

  • Publicis Luxe

Production

  • AC3 Studio

Category

  • Motion Design
  • Videomapping

Cartier - Time Unlimited

As part of the PopUp Cartier Time Unlimited, Publicis Luxe commissioned us to produce the content for 2 of the 5 rooms.

The Culture of Design room : A 360° immersive video mapping that showcases four timepiece icons — Santos, Tank, Panthère and Ballon Bleu — that are presented in all their glory. Cartier’s culture of design is exemplified here as these signature watch shapes are formed with the precision of proportions and details in mind.

The Pioneering Spirit room : An immersive video mapping that explores Cartier’s watchmaking journey beginning at the turn of the 20th century. A memorable journey that traces the history, innovations, key people and iconic pieces of the brand.

Thanks to all the team of Publicis Luxe for their renewed trust and a big congratulations to them for these 2 outstanding artistic and creative directions.

Credits

Client

  • Cartier

Year

2022

Agency

  • Publicis Luxe

Production

  • AC3 Studio

2D/3D animation and compositing

AC3 STUDIO: Thomas Roda, Guillaume Martinaud, Antoine Ferracci, Benjamin Chassagne, Shengnan Chen, Nicolas Ruffault, Marine Quivigier.

Artistic Direction and Sound Design

Publicis Luxe

Audemars Piguet - Royal Oak 50